How can my type tell and or create a story for the viewer?
Can there be a way to represent the type through photographs and stop animation of video and further tell a story?
How can i push the legibility of the text but still keep the viewer interested?
How can the viewer change and or become apart of the experience?
How can i use the environment to my advantage?
What kind of type face do i choose to represent?
Or do i create more of a hand generated look and not show a type face at all?