Sunday, October 4, 2009

Design System Direction

Name: Ezama
The name is the word amaze backwards. And the word amaze refrences what a magican gets out of the time and effort they put it. They are able to amaze people. The illusion triangle could act as a symbol or an icon for Ezama. They logo type is a very sharp all cap type the shows the organizations passion, boldness and gives them a sense of credibility. They triangle also hints to the letter "A" which hints at the secret behind the word Ezama, Amaze.

The colors to be used will be black, white, shades of grey, a highlight of red and subtle use of gradients.


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