The name is the word amaze backwards. And the word amaze refrences what a magican gets out of the time and effort they put it. They are able to amaze people. The illusion triangle could act as a symbol or an icon for Ezama. They logo type is a very sharp all cap type the shows the organizations passion, boldness and gives them a sense of credibility. They triangle also hints to the letter "A" which hints at the secret behind the word Ezama, Amaze.