The Auto Show

Practical

This poster with the chart for all the wheel color choices you have is very practical for the viewer to see the wide amount of options when picking out the right color combination.

Poetic

The scion set up of with their boom box graphics i found to be poetic by really giving me a feeling of what they brand and company are all about. They created a environment that really stood out from the rest.

Persuasive

They also had a clever and interesting persuasive poster on the back of their giant boom box that said "become one of us, by becoming none of us" Really encouraging you to be a part of a very diverse community where being different and unique, makes you part of what scion is all about with the ability to customize your car to your style.