Visual Advocacy

driving w/o texting

texting while driving :-(

just drive, don't text

drive don't text

text: focus on driving

driving text test

Texting is becoming one of the most popular ways to communicate. It's fast, it's easy and it's fun. Unfortunately people are not just talking on their phones, they are texting as they drive. When people text and drive they are taking their eyes off whats really important, the road, other drivers, street signs, traffic lights, pedestrians, everything. More than 1/3 of ages 24 and under, are texting on the road. So my goal is to get people to recognize how dangerous texting and driving is and advocate for a change in driving habits.

Design System Direction

Name: Ezama

The name is the word amaze backwards. And the word amaze refrences what a magican gets out of the time and effort they put it. They are able to amaze people. The illusion triangle could act as a symbol or an icon for Ezama. They logo type is a very sharp all cap type the shows the organizations passion, boldness and gives them a sense of credibility. They triangle also hints to the letter "A" which hints at the secret behind the word Ezama, Amaze.

The colors to be used will be black, white, shades of grey, a highlight of red and subtle use of gradients.

Attributes

Entertaining

Sophisticated

Mysterious

Creditable

Bold

MX Final Posters

Individual

Community