Type, image and message reading and things ive learned

I really enjoyed the reading and i feel that these categories really depend on the content of what the type is physically saying. Just alone my experimental type with light is clearly inversion because the image i am taking with my camera is the actual type itself. With out the photograph, i would have no letters at all because each letter is created over time in about 2-3 seconds and the only way to capture and have that as a physical object is by flattening that time with still picture. That being said i really think i can apply what ive learned and start using separation, fusion and also fragmentation by coming up with content for my type to speak. For example i want to play with my photography and incorporating my new type ideas so i can get a more of a poetic approach and be able to create multiple meanings within the message.

Through this reading, i think it really describes how important the image is to graphic design and i really think graphic designers can become great photographers because only we can see what is in our mind and know how we want to relate that image to the text it self so they speak harmoniously.  This is where i question the use of stock images or using a professional photographer because if the idea is great, the photograph and the type are simply components of the design that bring it together as a whole.

More Type Exploration

Big Flash light:

Big Flash light with hand on top:

Combos:

Big flash light hand and glow rings

cell phone and glow sticks

big light and cell phone

Star hand and big light hand

Type 4

After trying to make letter forms out of moving figures like snowboarding or skiing, i realized it was not turning out they way i envisioned it and i was forced to turn to my back up plan which was pulled from a number or inspirations starting with Fred Eerdekens and his use of light and the hand element from Sagmeister, and a snowboard video on youtube called magic flashlights , i was inspired to make letter forms out of light and capture the motion on camera with a slow shutter speed. I used various materials which gave me a verity of outcomes.

Flash Light:

Cell Phone:

Butane Lighter:

Glow Sticks:

Glow Stick Rings:

Glow Stars on Hand:

Things i learned about Fred Eerdekens:
The Belgian artist work consists of instillations that involve a strong beam of light, which will shine through natural or built structures that he has altered so when it casts its shadow, it will display a word or a message in the positive or negative space. He is producing great work with his installations because he is truly going through the tedious process of lining up the light source and altering the material and by not using any technical distortions such as photoshop which was done a lot to get a similar affect that he is getting. This makes his work impressive and also respectable. The way he mindfully manipulates light and shadow is remarkable because only at the right positioning of light can the message be read. Also the objects casting the shadows are so simple and basic elements, it is hard to imagine how his mind works when going about creating these interesting pieces of art. Fred while creating these supper structured shadows is also playing with typography and you would never know its there with out the use of the light. The text is built in a way to were the components that make up the contours of the letters are spread out and the text its self is circulating within the piece. His work is strong and unique and also he may be poetic and clever at times, he is always giving us something new to see.

Updated Web Layout

Direction and Questions for TYPE 4

I am wanting to experiment with typography by playing around in different environments that will give the viewer and experience. Exploring 3 dimensional objects in space and seeing how they can create letter forms and also how things can possibly interact with them such as people or sun light by casting shadows.

Questions:

How can my type tell and or create a story for the viewer?

Can there be a way to represent the type through photographs and stop animation of video and further tell a story?

How can i push the legibility of the text but still keep the viewer interested?

How can the viewer change and or become apart of the experience?

How can i use the environment to my advantage?

What kind of type face do i choose to represent?

Or do i create more of a hand generated look and not show a type face at all?

Info Arch. Digital Layout Sketches

Research Trends

I really found out through out my research that typography can really be experimental and open a lot of doors. I am really interested in when the use of typography can create a meaning, a feeling, tell a story, make you laugh, make you think and over just give you an experience. I feel like the trend is to create something new big and fresh, almost maybe trying too hard to impress or sell the client. I also think that as designer we tend to create everything on our macbooks and hit print. We need to step outside and bring our design thoughts with us.
As ive been searching for images online for this class and also just for inspiration, I am most drawn to the ones that give me an experience and they are most of the time not on paper but in the environment. The artist such as Stephan Sagmeister, Fred Eerdekens, and the guys who created the type perspective parking garage, sketch out their ideas on paper or start designing on their macbooks im sure but they idea only became an experience when it stood by its self in its environment. I really think why typography in the environment works so well is because the alphabet has rules and restrictions but our imagination does not. So when these two combine they can create something great or something horrible but the thing is that we learn and take away a piece of knowledge every time we create work. I really feel that this type of work is important not only for designers so we can grow our creative minds but to inspire our clients and viewers. I know my creative mind could not live inside the box because it would never fit inside.

Wurman on POV

Wow so i think after reading this we as designers will look at everything a little differently and i also think it explains how others such as my friends and family sometimes only see art or graphic design instead of actually perceiving it the way i do. I agree that we are always learning and taking in the things we want to, based on our interests, and that this is why we as artist our so diverse and the range of our work and style is all because of our knowledge and how we have been raised. As a designer in the field or just as an artist in general, when we focus on one thing rather than something else much like a camera, that one thing becomes an exaggeration, it is our work, our art, our mind, its everything put into a selective perception.

I also think that this reading touched on perspective quite nicely and how thinking about anything and how and who created it, and under what circumstances, will you only then get the full meaning of the the artists work and how they had meant it to be seen. I really think we can learn from the queen elizabeth and world model perspective example by applying that comparison and taking the time and perspective to analyze something so we can truly understand it, learn from it and really apply it towards something great. "The more we are aware of the role of exaggerations in perception, the more meaningful our perceptions will be come." Its hard to be able to analyze everything around us all the time but i think when we do its when we can really learn something great, and as designers, when we take our knowledge that we've learned and successfully organize and design it to present it for future clients and people, that will be a moment of when art is helping out the world. I also know think the Vignelli's strict modernism view is just his point of view, and it works but it is not the only way to make design. But with McCoy's way of taking everything you learn and stepping back and breaking it down so you can further excel i new ways is the solution of advancing and recreating graphic design. This article really offered a lot to think about for me and really gives me a different perspective of looking at things.